Commissioned by Millford / Brand Potential Netherlands, we designed the logo for Albert Heijn’s “Cookie Bites”.
We aimed to make it recognizable while being distinctive, cheerful, and have a hippie vibe. It needed to be wide enough to remain legible with a cookie on top, feature a notch for the Albert Heijn logo, and meet various other specifications.
A few sketches!
This design has been awarded a 2023 Vertex Awards GOLD.