Studio Eyal & Myrthe logo

Jumbo Supermarkets

Logo & custom typeface

Logo design Jumbo Supermarkets on apparel Team LottoNL–Jumbo

In 2017, we designed a special logo and a custom typeface for Dutch supermarket chain Jumbo. The logo appeared at the headquarters in Veghel, on trucks, and on the apparel of the cycling team, Team LottoNL–Jumbo. The typeface was used in stores and in various advertising campaigns.

The strategy and art direction were led by advertising agency OD Design, allowing us to fully focus on the design.

Logo design Jumbo Supermarkets

Jumbo headquarters

Below is the new logo as it appeared on the facade of the Jumbo headquarters in Veghel.

Logo design Jumbo Supermarkets on facade Jumbo headquarters in Veghel

Logo design Jumbo Supermarkets on trucks

Logo design Jumbo Supermarkets on trucks

Team LottoNL–Jumbo

Featured on the cycling team’s apparel, as well as on the racing bikes themselves, the buses, etc., the logo appeared in multiple colour variations.

Sympatico, custom type design Jumbo Supermarkets

“Sympatico”, a custom typeface

After the initial design phase, Eyal further developed the logo’s letterforms into a complete typeface with four weights. The typeface – Jumbo Sans, also known as “Sympatico” – was used in stores, magazines, and various communications.

Sympatico, custom type design Jumbo Supermarkets in magazine

Sympatico, custom type design Jumbo Supermarkets

“Sympatico” in the Jumbo-magazine Hallo

Sympatico, custom type design Jumbo Supermarkets in magazine

Sympatico, custom type design Jumbo Supermarkets in magazine

“Sympatico-Price”

One font variants we designed consisted solely of sturdy digits, tailored for use on price stickers in the supermarket.

 

Sympatico-Price, Sympatico, custom type design for numerals Jumbo Supermarkets

More visual identity projects

Graphic design, visual identity & communication, Theater festival "Het Circus"Visual identity "White Wolf"Logo & custom typeface Jumbo SupermarketsTypographic brand name design Albert Heijn "Cookie Bites"Visual identity Anke Helena van der VorstVisual ideneity with logo & facade lettering "Vleugels" The HagueMonograms: various designs for typographic logosVisual identity with website & typeface "De Slimme Speeltuin"Visual identity, menu cards lunchroom "Ode"Visual identity with website & typeface "Vilt aan Zee"Graphic design concert program, poster & brochure "Spiegel im Spiegel"Design & illustration wine label "Moon Lagar"Visual identity with website & promotional materials "Passie in Vorm"

Other projects

Large-scale wall mural design Aldi Scheveningen Silkscreen art prints series "Unity" Book design & murals Royal Theater The Hague Graphic design, visual identity & communication, Theater festival "Het Circus" Design & illustrations Buddy Netwerk "Wonderlust", book designs & covers APS, VUBPress Book design Municipality of The Hague "Haagse Nieuwe" Visual identity "White Wolf" Handwriting font type design Dille & Kamille Book design & artwork "Amber Revolution" Design & illustration wine label "Moon Lagar" Logo & custom typeface Jumbo Supermarkets Typographic brand name design Albert Heijn "Cookie Bites" Book design "Je ziet ze vliegen" Book designs & covers APS, VUBPress Book design Municipality of The Hague: Delta plan Cultural Education Historical font revival "Rosart" Visual identity, menu cards lunchroom "Ode" Graphic design concert program, poster & brochure "Spiegel im Spiegel" Book designs & illustrations "Learning Dreams" Visual identity with website & typeface "Vilt aan Zee" Visual ideneity with logo & facade lettering "Vleugels" The Hague Design & illustrations "Mijn Wereld Kaart" Monograms: various designs for typographic logos Book design & covers Lannoo, Academia Press "Kristal" Typeface design Book design & covers Lannoo, Academia Press Visual identity with website & typeface "De Slimme Speeltuin" "Kristal" Typeface design Book designs & covers Skribis Magazine & infographics The Needs of the Malians for Justice Book design "Dürr-i Meknûn" Art print "Revolution Sun" Visual identity with website & promotional materials "Passie in Vorm"