De Slimme Speeltuin – “the smart playgound” – was an experimental space where children could come together to play, move, and explore nature and technology, both indoors and outdoors.
The visual identity comprised numerous colourful geometric shapes, utilized as interactive building blocks. The “S” in the logo was constructed from these shapes as well.
We designed the website pages with these vibrant shapes scattered randomly. Users could freely drag and rearrange them to craft their own unique artwork, a feature that delighted children.
For this visual identity, we made a custom (web)font where all enclosed shapes were playfully filled in with a marker.