Studio Eyal & Myrthe logo

De Slimme Speeltuin

Visual identity with website & typeface

Logo design De Slimme Speeltuin

De Slimme Speeltuin – “the smart playgound” – was an experimental space where children could come together to play, move, and explore nature and technology, both indoors and outdoors.

The visual identity comprised numerous colourful geometric shapes, utilized as interactive building blocks. The “S” in the logo was constructed from these shapes as well.

Website

We designed the website pages with these vibrant shapes scattered randomly. Users could freely drag and rearrange them to craft their own unique artwork, a feature that delighted children.

Typeface

For this visual identity, we made a custom (web)font where all enclosed shapes were playfully filled in with a marker.

Customized type design for brand identity De Slimme Speeltuin

More visual identity projects

Graphic design, visual identity & communication, Theater festival "Het Circus"Visual identity "White Wolf"Logo & custom typeface Jumbo SupermarketsTypographic brand name design Albert Heijn "Cookie Bites"Visual identity Anke Helena van der VorstVisual ideneity with logo & facade lettering "Vleugels" The HagueMonograms: various designs for typographic logosVisual identity with website & typeface "De Slimme Speeltuin"Visual identity, menu cards lunchroom "Ode"Visual identity with website & typeface "Vilt aan Zee"Graphic design concert program, poster & brochure "Spiegel im Spiegel"Design & illustration wine label "Moon Lagar"Visual identity with website & promotional materials "Passie in Vorm"

Other projects

Large-scale wall mural design Aldi Scheveningen Silkscreen art prints series "Unity" Book design & murals Royal Theater The Hague Graphic design, visual identity & communication, Theater festival "Het Circus" Design & illustrations Buddy Netwerk "Wonderlust", book designs & covers APS, VUBPress Book design Municipality of The Hague "Haagse Nieuwe" Visual identity "White Wolf" Handwriting font type design Dille & Kamille Book design & artwork "Amber Revolution" Design & illustration wine label "Moon Lagar" Logo & custom typeface Jumbo Supermarkets Typographic brand name design Albert Heijn "Cookie Bites" Book design "Je ziet ze vliegen" Book designs & covers APS, VUBPress Book design Municipality of The Hague: Delta plan Cultural Education Historical font revival "Rosart" Visual identity, menu cards lunchroom "Ode" Graphic design concert program, poster & brochure "Spiegel im Spiegel" Book designs & illustrations "Learning Dreams" Visual identity with website & typeface "Vilt aan Zee" Visual ideneity with logo & facade lettering "Vleugels" The Hague Design & illustrations "Mijn Wereld Kaart" Monograms: various designs for typographic logos Book design & covers Lannoo, Academia Press "Kristal" Typeface design Book design & covers Lannoo, Academia Press Visual identity with website & typeface "De Slimme Speeltuin" "Kristal" Typeface design Book designs & covers Skribis Magazine & infographics The Needs of the Malians for Justice Book design "Dürr-i Meknûn" Art print "Revolution Sun" Visual identity with website & promotional materials "Passie in Vorm"